From Zero To VH1 In Twelve Months

Special shout out to fastcompany.com for their great write up on all things Roxy blog. As always, we’re flattered by the attention – and are really happy to be recognized as a forward moving club and social networking team. It’s because we’ve received the amount of feedback we have via the blog (both positive and negative) that we are able to really address the wants and needs of the club goers, fans, patrons, and the rest! We look forward to all good things in the future. Thanks again- please check out the full article here.

For the vast majority of people, “social media” means joining Facebook or LinkedIn and wondering why they joined. I asked Nic what he thought was the secret to his success. He said, “I got on board with this plan. Annie and I are each online 3-4 hours a day talking to customers and the community. This isn’t something we paid money for and farmed out.” He added, “We were really stuck in a rut for so long. Reaching out to our customers like this makes us more honest about who we are, where we stand, and what we need to do to change.”

A year ago, the Roxy had an increasingly bad reputation online and a website with a three year old calendar. On July 17th, VH1 fans will give them the vote for having the best rock venue website. By taking the time to learn and embrace the tools of social media and Web 2.0, Nic and his club went from zero to VH1 in 12 months flat.