SXSW Round Up

This year, The Roxy packed up and went to Austin for our biggest year at SXSW. The 2011 AUSTINROX, presented by MiO, featured two nights at the Rusty Spurs with some of the biggest acts around including Neon Trees, Fitz and the Tantrums, AWOLNATION, Lenka and more.

Before day one even began, we were handing out band survival kits with ChinaShop and Fox. The bands were so stoked to get some awesome swag including shirts, magazines, Red Bull, condoms, koozies, guitar picks, MiO liquid water enhancer, and just about everything they would need on the road.

Night one had a line around the block hours before doors. By the time 7:30 rolled around, people flooded in and stayed for the entire night. The Tender Box opened the main stage and Olin & the Moon in the lounge. Vanaprasta warmed up the crowd just in time for everyone to lose it during AWOLNATION. Night one featured one of our new favorites, The Silent Comedy, who killed it in the lounge. We also had amazing sets from, the legendary, Linda Perry’s new band Deep Dark Robot, Brite Futures and many others. By the time night one ended, we couldn’t believe we had another day to go all over again, but little did we know, night two would be even more out of control than the first.

Andy Grammer opened the main room and we had very special guest, Nick Jonas, hanging to watch! The amazing heartfelt, Lenka, took the stage after Andy and got the dance party good & ready for Fitz and the Tantrums. Fitz was quite possibly, THE band to see at SXSW. They got the crowd sweaty and moving. If you weren’t dancing at least a little bit during this set, you probably didn’t have a pulse.

Neon Trees was the most anticipated band of the whole show and they went off without a hitch. The room had barely calmed down after Fitz when they took the stage and sent the audience into a tizzy. We got a chance to hang out with them before their set backstage and you can check the photos here. Saint Motel was a quick fill-in for Semi Precious Weapons and we couldn’t have had a better sub than one of our favorite LA bands. Wicker closed the party with a bang and awesome dance party.

The MiO and Popchips ladies were in the house providing everyone with deliciously flavored water and chips for days. Check out what everyone did with the Popchips photobooth here. We were streaming live on Ustream and Hipstamatic even showed up to feature night 2!

Big, big thanks is due to Swinghouse Studios for working their butts off producing the night, Wavaflow Studios for doing an amazing job filming both days, and our amazing sponsors MiO (if you haven’t already do yourself a favor and checkout their hilarious videos with Sassy Gay Friend), Popchips, and WoWee One.

Check out photos by the Sunset Strip’s, Genie Sanchez.

For the full set of photos click here.