The Roxy Rox SXSW

Holy hell, are we back to real life? After the week we had at SXSW, we’re ready to get back in the swing but not without telling you about all the amazing things we did first. Here’s our day by day breakdown of the SXSW insanity!

SUNDAY:
We decided to hit a panel at the CNN Grill called “Weapons of Mass Disruption.” We did not know it going in, but it turned out to include an interview with Sohaib Athar, better known as @ReallyVirtual, the Pakistani IT Consultant/Accidental Journalist, who unwittingly broke the news of the bin Laden raid via Twitter. We also learned some moving insights from CNN correspondent Ivan Watson about the importance of international journalism and the bravery of some citizen journalists in hostile territories.

We also made our way into the Mashable House, where we mixed it up on the dart boards and air hockey tables with old friends and new friends from the tech world, including the team from a stylish, new social shopping startup Mulu.me.

MONDAY:
In the evening, we arrived at Amex Sync Presenting Jay-Z at ACL Live’s Moody Theatre. Prior to the show start, @NicAdler had to find a quiet room at the theatre to call in for this interview with author Kelli Richards about The Roxy, SSMF, and social media. When the interview wrapped, Jay-Z showed why he is today’s reigning king of rap with an incredible hit-packed two-hour show. More from MTV & USA Today.

TUESDAY:
Tuesday, the whole gang came in to Austin. After a late start on the day, we needed some grub to ensure a fantastic night and what better than the most scenic place, The Iron Cactus on 6th & Trinity. The upstairs patio sits on one of the most popular corners in the city and gives you a birds eye view of the entire street. Chips & Salsa + Margaritas = perfect.

Since it was the last night of interactive, we headed down to Media Temple’s SXSWi Closing Party and caught Miike Snow and special surprise guest M. Ward at Stubbs! Spending the first night as a whole at Stubb’s has become Roxy tradition and this year was no exception to the awesome fun we always have there. Dance parties in the dirt and free beer, for the win! (Read More)

WEDNESDAY:
Wednesday was a day of some serious running around the festival. The day started with @NicAdler, @KyraReed, @N8theSk8, and @Gretchen‘s panel: Social Media Band Camp. The room was packed for this information filled workshop. Each panelist ran through a different focus on tools, tips, and tricks bands (and brands) can use to reach their online potential.

Read all about the panel and key points on the Adler Integrated blog!

After the panel,one of our new favorites, Alabama Shakes were playing in the convention center and we are so, so glad we caught their set. This band is the new blues/soul quartet you’ve been looking for. Singer, Brittany Howard, has a voice that could stop rush hour traffic on the 101. This band will have you moving and begging for more when they’re done. Check out the audio of their NPR showcase at Stubb’s later that night: NPR Music

Then came a quick set by Canada’s Chic Gamine, the most adorable soul-folk girl group we’ve ever seen. These girls have a wide variety of instruments and a keen sense of fashion.

We swung by the Pandora Discovery Den for an awesome group photo session. 😀

Then saw the truly fantastic, LA’s Nick Waterhouse. We had a very soul-filled SXSW and he was no exception to that. With Buddy Holly glasses and all, we were dancing the night away during his show.

Next was the most unbelievable show with Lionel Richie. Yes, Lionel Richie. It was incredible! He played all the hits, Commodores songs, and even brought out Kenny Rogers for a duet of “Lady” and we happened to get a pretty cool video of it.

We wrapped up the night with the amazing Electrostub & Dim Mak party at BandPageHQ. They had Porter Robinson, Mustard Pimp, Clockwork, and more and it was so sweaty you could feel the humidity from inside the building, 3 feet away from the door. Now, that’s a party.

THURSDAY:
The day for AUSTINROX was finally here. After so much prep work, the event we work so hard on was about to go down. It was our biggest showcase at SXSW to date and it was incredible. The line was around the block the entire night and there was even a line to move through each room when it came time for Imagine Dragons & The Black Angels. The energy in the place was perfect for the 3 room takeover at BandPage HQ. Each stage had it’s own incredible lineup that were shows on their own. Main Room: Filligar, Nico Vega, Imagine Dragons, The Black Angels, Das Racist, and Doomtree. Patio: Cherri Bomb, Benvenue, Gentlemen Hall, Metalachi, and Silent Frisco (silent Disco). Club 606: ZZ Ward, The Mowglis, The Stone Foxes, Shinobi Ninja, Prof, and The Stone Foxes. (Whew!)
A huge special thanks goes out to all of the bands, our amazing sponsors Ticketweb, Fox Head, and Chilli Beans for making the night possible, and all the folks running BandPage HQ for their kindness and help making the night go off perfectly!

The incredible Erik Voake was there to capture the night! Check out some of his photos below and view them all on our Flickr page.

FRIDAY:
After some much needed rest, we caught the Heartless Bastards at the Austin Convention Center for our afternoon entertainment. Then was our real highlight of the evening – the world premiere of the Sunset Strip documentary. It debuted at the Paramount Theater to a packed house full of the rock stars in the movie, film buffs, the crew behind it, and we even spied Gerard Butler! The film was fantastic and we loved how much history it captured on our small street. Be on the lookout for it soon and, in the meantime, keep up with the movie here.

Check out @NicAdler & @MRCiscoAdler on the red carpet!

SATURDAY:
Most of the crew left this morning, but a few of us stayed to catch some shows. Highlights of this evening: Being at the controversial A$AP Rocky show at the Vice party. The mood in the room was so tense, you could cut it with a knife. Drinks were thrown, crowd was crazy, it was 3am on the last night of SXSW after all. The tension seemed to die down during the end of the set, but not before one last person the very back threw a beer and A$AP dove off the stage, ran across the huge warehouse through the crowd, and got in the infamous fight. We snagged a photo right before it all went down and the party was shut down. (Read more)

For photos of all the bands and our on the ground footage, check out our AUSTINROX Tumblr! Until next year, Thank you SXSW!