Meet Venues Today’s #1 in social media, yours truly, The Roxy.
Venues Today surveyed all the venues in the United States based on a few different factors and came up with the Social Media Power 100 Chart and we topped the list!
Nic Adler’s brand new marketing agency Adler Integrated is taking social to a whole new level. Read about our social media sit down with VT below:
The crew at The Roxy are doubling down on a social experiment that has kept them at the top of the pops since 2009. The 500-capacity club has amassed more followers and fans than any other amphitheater, arena or stadium in North America through a combination of fan engagement and content curation. The next obvious step would be managing social media for other venues, but doing Facebook en masse presents one obvious challenge — how does one scale a deeply personal experience like social media while maintaining brand credibility?
“It’s a very complicated thing,” said Nathan Levinson, the COO for the newly-created Adler Integrated, a marketing shop created by Roxy owner Nic Adler.
“You start to get to a point where you learn what can be automated and what can’t be,” he told the group of seven gathered on the top floor of the Ritz Carlton at L.A. Live for VT’s first Social Media Summit, part of the kick off for Venues Today’s Social Media Power 100 Chart.
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