The Roxy Rox SXSW

Holy hell, are we back to real life? After the week we had at SXSW, we’re ready to get back in the swing but not without telling you about all the amazing things we did first. Here’s our day by day breakdown of the SXSW insanity!

We decided to hit a panel at the CNN Grill called “Weapons of Mass Disruption.” We did not know it going in, but it turned out to include an interview with Sohaib Athar, better known as @ReallyVirtual, the Pakistani IT Consultant/Accidental Journalist, who unwittingly broke the news of the bin Laden raid via Twitter. We also learned some moving insights from CNN correspondent Ivan Watson about the importance of international journalism and the bravery of some citizen journalists in hostile territories.

We also made our way into the Mashable House, where we mixed it up on the dart boards and air hockey tables with old friends and new friends from the tech world, including the team from a stylish, new social shopping startup

In the evening, we arrived at Amex Sync Presenting Jay-Z at ACL Live’s Moody Theatre. Prior to the show start, @NicAdler had to find a quiet room at the theatre to call in for this interview with author Kelli Richards about The Roxy, SSMF, and social media. When the interview wrapped, Jay-Z showed why he is today’s reigning king of rap with an incredible hit-packed two-hour show. More from MTV & USA Today.

Tuesday, the whole gang came in to Austin. After a late start on the day, we needed some grub to ensure a fantastic night and what better than the most scenic place, The Iron Cactus on 6th & Trinity. The upstairs patio sits on one of the most popular corners in the city and gives you a birds eye view of the entire street. Chips & Salsa + Margaritas = perfect.

Since it was the last night of interactive, we headed down to Media Temple’s SXSWi Closing Party and caught Miike Snow and special surprise guest M. Ward at Stubbs! Spending the first night as a whole at Stubb’s has become Roxy tradition and this year was no exception to the awesome fun we always have there. Dance parties in the dirt and free beer, for the win! (Read More)

Wednesday was a day of some serious running around the festival. The day started with @NicAdler, @KyraReed, @N8theSk8, and @Gretchen‘s panel: Social Media Band Camp. The room was packed for this information filled workshop. Each panelist ran through a different focus on tools, tips, and tricks bands (and brands) can use to reach their online potential.

Read all about the panel and key points on the Adler Integrated blog!

After the panel,one of our new favorites, Alabama Shakes were playing in the convention center and we are so, so glad we caught their set. This band is the new blues/soul quartet you’ve been looking for. Singer, Brittany Howard, has a voice that could stop rush hour traffic on the 101. This band will have you moving and begging for more when they’re done. Check out the audio of their NPR showcase at Stubb’s later that night: NPR Music

Then came a quick set by Canada’s Chic Gamine, the most adorable soul-folk girl group we’ve ever seen. These girls have a wide variety of instruments and a keen sense of fashion.

We swung by the Pandora Discovery Den for an awesome group photo session. 😀

Then saw the truly fantastic, LA’s Nick Waterhouse. We had a very soul-filled SXSW and he was no exception to that. With Buddy Holly glasses and all, we were dancing the night away during his show.

Next was the most unbelievable show with Lionel Richie. Yes, Lionel Richie. It was incredible! He played all the hits, Commodores songs, and even brought out Kenny Rogers for a duet of “Lady” and we happened to get a pretty cool video of it.

We wrapped up the night with the amazing Electrostub & Dim Mak party at BandPageHQ. They had Porter Robinson, Mustard Pimp, Clockwork, and more and it was so sweaty you could feel the humidity from inside the building, 3 feet away from the door. Now, that’s a party.

The day for AUSTINROX was finally here. After so much prep work, the event we work so hard on was about to go down. It was our biggest showcase at SXSW to date and it was incredible. The line was around the block the entire night and there was even a line to move through each room when it came time for Imagine Dragons & The Black Angels. The energy in the place was perfect for the 3 room takeover at BandPage HQ. Each stage had it’s own incredible lineup that were shows on their own. Main Room: Filligar, Nico Vega, Imagine Dragons, The Black Angels, Das Racist, and Doomtree. Patio: Cherri Bomb, Benvenue, Gentlemen Hall, Metalachi, and Silent Frisco (silent Disco). Club 606: ZZ Ward, The Mowglis, The Stone Foxes, Shinobi Ninja, Prof, and The Stone Foxes. (Whew!)
A huge special thanks goes out to all of the bands, our amazing sponsors Ticketweb, Fox Head, and Chilli Beans for making the night possible, and all the folks running BandPage HQ for their kindness and help making the night go off perfectly!

The incredible Erik Voake was there to capture the night! Check out some of his photos below and view them all on our Flickr page.

After some much needed rest, we caught the Heartless Bastards at the Austin Convention Center for our afternoon entertainment. Then was our real highlight of the evening – the world premiere of the Sunset Strip documentary. It debuted at the Paramount Theater to a packed house full of the rock stars in the movie, film buffs, the crew behind it, and we even spied Gerard Butler! The film was fantastic and we loved how much history it captured on our small street. Be on the lookout for it soon and, in the meantime, keep up with the movie here.

Check out @NicAdler & @MRCiscoAdler on the red carpet!

Most of the crew left this morning, but a few of us stayed to catch some shows. Highlights of this evening: Being at the controversial A$AP Rocky show at the Vice party. The mood in the room was so tense, you could cut it with a knife. Drinks were thrown, crowd was crazy, it was 3am on the last night of SXSW after all. The tension seemed to die down during the end of the set, but not before one last person the very back threw a beer and A$AP dove off the stage, ran across the huge warehouse through the crowd, and got in the infamous fight. We snagged a photo right before it all went down and the party was shut down. (Read more)

For photos of all the bands and our on the ground footage, check out our AUSTINROX Tumblr! Until next year, Thank you SXSW!

25 Essentials to Survive SXSW

Every year as March approaches, the snow begins to melt, the leaves turn to green, the swallows begin to flock to San Juan Capistrano and SXSW starts trending on the brains of bloggers, artists, bands, film buffs and geeks alike. Flights, hotels and badges are locked in. That new “Plugs not Drugs” t-shirt you bought on Etsy is packed. You’ve rsvp’d to more parties than you could go to in an entire year. And all that’s left is the registration line at the Austin Convention Center.

Here’s a list of 25 things to help you make it through the madness, known to many, as just South By. Good luck!

Listerine Pocketmist

Beer, BBQ, onion dip, and loud music doesn’t make for the best mix for conversation when you are trying to close that deal. Make it easier on both of you by giving your breath a couple pumps of refreshment with Listerine Pocketmist. Ok, time to get back to some good ol’ face-talking.


You want to remember what you did in Austin, don’t you? You might as well make them look good. Hipstamatic takes you from a dude with a camera phone to Herb Ritz in the flick of the finger. Be that rock star photographer you always wanted to be. While you’re at it, upload and share them with Instagram. Now, if you don’t remember at least your friends do.

Kormargeaux Canvas Backpack

What would SXSW be without all that “stuff”? At every stop along the way, you are sure to pick up a t-shirt here and a hat there, flashdrive over there and then of course you will need to put all the things on this list somewhere. A light weight organic cotton backpack from kormargeaux on should do the trick. Happy swag’in!

Neutrogena® Ultimate Sport™ Sunblock Spray

With an average temp of 75º and a humidity reading of 75%, two things are going to happen, you are going to sweat and get burned. So, reach into that backpack and spray away. Neutrogena Sunblock Spray last for hours and resists wear off from water, rubbing, sweat, or wiping. The days of your face being cover in a white sunblock residue are over.

AustinFoodCart App

Tech, film, music, fashion are all great reasons to come to SXSW but the main reason is to eat at all the awesome food trucks and food carts that are on almost every corner. How to decide or find your favorite cart? Pull out your nifty smart phone and hit the Austin Food Cart App. Real time, geo-based yum finder. No more walking out of Stubbs at 1am and saying, “Where is the Hot Dog King?”

#20 Cards

Most overheard question asked while cruising the halls of the Convention Center? “Can I get your a card?” With artistic confidence you reach into your pocket and pull out a Moo Mini. “Wow, that’s a cool card” your new connect says. With the option of size, rounded corners, eco-friendly paper and printing and custom art, you will be remembered. And, when you meet 200 people over the course of 5 days, you’ll need to stand out.

Starbucks VIA Instant Coffee

Late nights and early mornings only means one thing, Coffee, and lots of it. As the line grows at the three Starbucks in downtown Austin, you can either wait 20 minutes for that cup of joe or you can grab a packet of Starbucks VIA and add some hot water. Who kew you could have a solid, “fresh brewed” tasting cup of coffee in less than sixty seconds. Anything thing to make that morning a little easier 🙂

Superfeet insoles

“These boots were made for walking”. And, if you add these Superfeet insoles, that provide support and shock absorption, to those boots you can walk a lot further. At SXSW you will generally walk anywhere from 3-4 miles a day. Not to mention that you will be standing 80% of the time. Take care of your feet and they will take care of you.


Long sun filled days and chilly nights with little hydration will leave your lips dry, cracked and beat up. Keep them happy with good old Chapstick. Fits in your pocket and is ready when you need it. Looking for a healthy alternative? Try Pangea Organics Italian Red Mandarin Lip Balm. Pucker up!


With a front row seat since the beginning of SXSW, the SXSurvival guide will help you lead the way through the best of what Austin has to offer. Think of them as the 6th Street Sherpa. Plus they used Pinterest boards to organize it all, win!

bkr Bottles

Best advice you can get, hydrate! And, why not look good doing it all while saving the earth. The bkr bottle is made of glass and protected by a nifty rubber case. All removable for easy cleaning.
While water is what you should be putting into it, you can always fill it with your beverage of choice 😉

Sharpie Mini

Easily connected to your official SXSW badge and lanyard. Next time that band is like “Anyone have a Sharpie? We’re going on in two minutes and we need to write the set list”. You can save the day and maybe get a shout out from stage. Yeah, that rocks!

Crocs Hover Lace Up

These super comfortable canvas Crocs sneakers will get you to venue to venue and panel to panel in style. Think Chucks on comfort steriods, they weigh just a few ounces and with the little “nubs” on the insole, it’s like being in a foot spa all day long.

Alka Seltzer

7:30am: Alarm goes off! As you reach for the snooze you start to recall the pulled pork, five alarm nachos, red bull, six pack of Lone Star and that pita thing you at at 3am, a certain jingle starts playing in your head “Plop plop, fiz fiz”. Thank goodness for Alka Seltzer. You know what to do with it.


Although the is wifi is a plenty in Austin, that doesn’t mean it’s good. Don’t take chances when you are trying to close that deal while showing your online slideshow or website. Bonus of having your own ATT Mifi? You can sell it off when everyone around you is struggling to get online. “Yo yo got that wifi!”

Sonic Defenders Plus Ear Plugs

“What? What you say? Can’t hear you”. That’s ok at the concert, but not a week after you get home. Protect your hearing with these top of the line, but extremely affordable Sonic Defenders Ear Plugs. They filter out harmful noises while allowing you to hear what you to.

Hang Over Morning Mend

Look who went big at SXSW last night. As you start checking your phone for pictures to help you remember, you start to recall the sake bombs and tequila shots and you realize that you owned the dance floor and stage dived during the Black Angles encore. Awesome! Awesome headache. Pop the top off the Hang Over Morning Mend and guzzle it down like it was the first shot from the night before and get ready to do it all again.

Mophie Juice Pack Boost

While you are walking 6th Street and calling the office, surfing the mobile web, tweeting, and posting to Facebook, you are killing your phone battery. Don’t panic, in your back pocket is your handy Mophie Juice Pack Boost to the rescue. Plug it in and breathe. It will fully recharge you iPhone or you can use it while you check to see if you can get rsvp’s for 6 at 6p at PF Changs. Remeber, no phone, no fun.

Green Clean Organic Cotton Wipes

SXSW is about doing what need to do to survive. Meaning, staying in a room with six other people. Not into being the the 5th in line to the shower? Whip out the Cotton Wipes and bathe away. They also work for that mid day refresher as well. Smelling good is feeling good, and feeling good will keep you on your game.


Easier to take than your Flintstones when you were a kid. Emergen-C will keep you healthy and protect you from all the germs you come in contact with. Gives you a little energy boost as well, and we all know we need as much energy as we can get.

Ray Ban’s Folding Wayfarer

Hide last night’s fun while you protect your eyes and look good doing it. Great thing about these Ray Bans is that as the day turns to night you can fold them up and put them in your pocket. That way, one, you don’t lose them and two, nobody serenades you with Corey Hart’s “I where my sunglasses at night”.


What’s trending? Where’s the party? What panel is everyone at? Is that restaurant crowded? There are many ways to find this out but none more fun and easy as Foursquare. Plus, you get the addition of being rewarded with cool badges and points to compete with your friends. Down load it on your smart phone, check-in and let the games begin!

Dr. Bronner’s Hand Sanitizer

If you’re not shaking a couple hundred hands a day, then what are you doing here? That’s why you will need lots and lots of hand sanitizer, so why not make it calming, with a little scent of lavender. Now go shake some more hands

Heavy Duty 3-Grounded Outlet Adapter

Like water in the dessert, the wall plug is the hottest commodity at SXSW. If you see a group of people standing near a random wall, you can guarantee that they’re charging a phone, iPad, tablet and/or computer. So why not help out your fellow SXSW’er and plug in this 3-grounded Outlet Adapter. That way, whatever outlet you see, no matter how many people, you always know that you can join the party +1.


Doctors orders! 7-9 hours a night is optimal says the Sleep Foundation. So at least get 6-7 hours and you will be more effective, efficient and functional than most. Whether you are going for 2 days or the whole six you will need to listen to your body. Work hard, play hard and sleep hard, and you will have a successful SXSW.

Now pick up your pass and let the good times roll. We hope to see you Thursday, March 14th at our 6th annual AUSTINROX SXSW official showcase at BandPage HQ. This year we have performances by Dead Sara, Lianne La Havas, Wallpaper., Capital Cities, Dirt Nasty, Robert DeLong, G-Eazy, Battleme, The Protomen, Hunter Valentine, Terraplane Sun, and Chic Gamine!Click here for more deets.

The Roxy Presents AUSTINROX 2012 at SXSW

We’re packing our bags & heading to SXSW, partners! For the 5th year in a row, the AUSTINROX party is going down and we are more excited than ever this year. It’s been a huge year for The Roxy and we want to celebrate by spending our official SXSW party with you! On March 15, 2012, 7pm-2am, we take over all three stages at BandPage HQ (604-606 E. 7th St., Austin, TX) for our most epic party yet! In association with Ticketweb, Fox Head, ChilliBeans, Heard, RootMusic, Silent Frisco, and SUPERGOODMUSIC this will be a party at SXSW Music you will not want to miss.





606 STAGE (Official SXSW)




PATIO STAGE (Unofficial)



JEREMY SOLE (KCRW, LA) – MOTION POTION (Silent Frisco, SF) – DJ MANNY (Red Bull Music, ATX) – MANCUB (The Space Cowboys, SF) 

Listen to our lineup on Spotify!

Get on the RSVP list here —>

SXSW Round Up

This year, The Roxy packed up and went to Austin for our biggest year at SXSW. The 2011 AUSTINROX, presented by MiO, featured two nights at the Rusty Spurs with some of the biggest acts around including Neon Trees, Fitz and the Tantrums, AWOLNATION, Lenka and more.

Before day one even began, we were handing out band survival kits with ChinaShop and Fox. The bands were so stoked to get some awesome swag including shirts, magazines, Red Bull, condoms, koozies, guitar picks, MiO liquid water enhancer, and just about everything they would need on the road.

Night one had a line around the block hours before doors. By the time 7:30 rolled around, people flooded in and stayed for the entire night. The Tender Box opened the main stage and Olin & the Moon in the lounge. Vanaprasta warmed up the crowd just in time for everyone to lose it during AWOLNATION. Night one featured one of our new favorites, The Silent Comedy, who killed it in the lounge. We also had amazing sets from, the legendary, Linda Perry’s new band Deep Dark Robot, Brite Futures and many others. By the time night one ended, we couldn’t believe we had another day to go all over again, but little did we know, night two would be even more out of control than the first.

Andy Grammer opened the main room and we had very special guest, Nick Jonas, hanging to watch! The amazing heartfelt, Lenka, took the stage after Andy and got the dance party good & ready for Fitz and the Tantrums. Fitz was quite possibly, THE band to see at SXSW. They got the crowd sweaty and moving. If you weren’t dancing at least a little bit during this set, you probably didn’t have a pulse.

Neon Trees was the most anticipated band of the whole show and they went off without a hitch. The room had barely calmed down after Fitz when they took the stage and sent the audience into a tizzy. We got a chance to hang out with them before their set backstage and you can check the photos here. Saint Motel was a quick fill-in for Semi Precious Weapons and we couldn’t have had a better sub than one of our favorite LA bands. Wicker closed the party with a bang and awesome dance party.

The MiO and Popchips ladies were in the house providing everyone with deliciously flavored water and chips for days. Check out what everyone did with the Popchips photobooth here. We were streaming live on Ustream and Hipstamatic even showed up to feature night 2!

Big, big thanks is due to Swinghouse Studios for working their butts off producing the night, Wavaflow Studios for doing an amazing job filming both days, and our amazing sponsors MiO (if you haven’t already do yourself a favor and checkout their hilarious videos with Sassy Gay Friend), Popchips, and WoWee One.

Check out photos by the Sunset Strip’s, Genie Sanchez.

For the full set of photos click here.

SXSW Band Survival

So you’re in this totally awesome band, you’ve been on the road for almost 2 months now, you smell like a dirty van, and need to wash your clothes worse like crusty at a Crass show. Well boy, do we have news for you!

The Roxy & ChinaShop Mag are putting together a sweet bag full of goodies to keep you moving on the road! Items include:

Roxy guitar picks
Toilet paper
Red Bull energy shots
MiO liquid water enhancers
Fox sunglasses
All in a sweet ChinaShop bag!

All you have to do is tweet (from your band account): “We’re heading to @SXSW and we want @TheRoxy & @ChinaShopMag’s survival kit! #atxrox”

Make sure you’re following @TheRoxy and we’ll direct message you all the details you’ll need to get your bag in Austin on March 16! Don’t wait too long, quantities are limited.

The Social Strip Takes SXSW

We’ve all watched as the Sunset Strip took a whole new turn in 2009. We joined forces with our neighbors and truly embraced community for the first time in The Strip’s history. Now its time to take this show on the road…literally. We’re heading to SXSW, where the industries finest take the time out to discover new bands, mingle, and see some cutting edge speakers. “The Social Strip” will be flexing it’s muscles on THURSDAY MARCH 18 where representatives from The Roxy (@NicAdler), The Comedy Store (@alflamont, @thecomedystore), and The Viper Room (@theviperroom, @n8thesk8), and moderator Kyra Reed (@kyrareed) will talk about all things community, business, and The Sunset Strip.
The Social Strip March 18, 2010

Vimby Does Von Bondies

In what can only be called a magical pairing…it’s lovely to have our friends at Vimby put together such a fantastic segment on Von Bondies! Definitely one of our favorite shows – I will happily relive it! Thanks VIMBY!

More Nico Please

Nico Vega 3/14
From the record release…to SXSW…and everything in between – it’s been a fun ride watching the Nico Vega train gain speed. We know it’s easy to be a skeptic – since this town can be sensory overload x100. But, Nico Vega is the real deal…and it’s rad to watch heads turn and ears perk up. Check out what the kids of Antiquiet have to say – and a sweet interview with the band!
**photo credit for top photo, Erik Voake**

Nico Vega is your newest favorite band. I know, I know… I hate hype too. When I first caught the buzz around LA about this up-and-coming local act signed to MySpace records, I blew it off. It’s hard to take things seriously in this town; every week there’s a new flavor you just have to try.

In A Nutshell

The post – SXSW blues are starting to wear off – and as more pictures keep coming in, so do the laughs. We were so lucky to see such great bands, throw an amazing party, meet some great people – and party with some friends that make our days in LA even brighter. We can’t even express how successful our journey to Austin was – AustinRox has definitely made its mark – and we’re already looking forward to next year!

Rusty Spurs – AustinRox

The Begining of the End

Alberta Cross (we’re obsessed!)


The Hypo Twins (killed it!!)

Scissors For Lefty (our new besty!)



SXSW Successful

OMG. We could not have thrown a better party last night in Austin Texas!! Thanks to everyone who came out and showed some Roxy love – lots of familiar faces…and we couldn’t be more thankful. All the bands were so fabulous! From the Hypo Twins…to Barcelona…BigElf…to Nico Vega! Thanks to everyone who helped make it a successful bash – Ed Levy, Mike Ducharme, Phil From Swinghouse, Hoppa, and all our party peeps. Special MVP goes to Michael Burnett who knew how to rage hard with the Roxy ladies. MVP!! We made so many new friends…spent time with some great bands and feel like its all good things ahead for The Roxy. See ya at the club!

Barcelona Blogs

Roxy is gearing up to take over SXSW in a mere matter of days…we’re excited that one of the stars of AUSTINROX, BARCELONA wanted to say a few words! Thanks to Brian Fennell (keys/lead vocals) for contributing – reminder, DM @theroxy to RSVP or hit us up at

We are honored to be a part of the Roxy’s second annual SXSW showcase. We were able to play the Roxy on Sunset last October and we are excited to experience some of that west coast flavor in the heart of Texas. Last year’s SXSW was our first, and a little overwhelming. We only played two showcases, and only one was expected. There were so many bands, or people who looked like they should be in bands, and so much stimulation. However, we were able to take it all in and come back this year a bit more prepared and under different circumstances. We signed with Universal Motown Records this past December and our record is coming out on April 28th. This year, we are playing four showcases in Austin, including Roxy’s, and cannot wait to have tons of mini-reunions with bands we have developed friendships with over the years. We are pleased to have a new record coming out soon and using Roxy’s stage as a platform for promoting it!

AustinRox 2009

Second Annual AustinRox Lineup Revealed

Not to play favorites…but we really couldn’t be happier to have Nico Vega on our raging SXSW bill. It seemed only fitting after she packed out The Roxy for her album release party just a few weeks ago. From LA to TX…get ready to rock. DM @theroxy to RSVP

Nico Vega Live At The Roxy
youtube credit: jeffrostube

AustinRox 2009

Second Annual AustinRox At SXSW

SXSW 2008-40
The Henry Clay People at last years AustinRox

The SXSW buzz is going strong and we are ecstatic to be able to announce that the Second Annual AustinRox party is going live Friday night, March 20th! With some of our favorite Roxy bands on the bill like Nico Vega and Semi Precious Weapons! We are so excited to invade Austin! Find @theroxy on twitter and DM us to RSVP! See ya there!
More info on the lineup coming soon….

SXSW Thru The Eyes of a Kat

Always a good time, our good pal KAT CORBETT from KROQ, just posted a couple really great videos of her SXSW extravangza – complete with interviews of a few of our very own Roxy gals and the bands that rocked our stage. Check it out by clicking here!
Kat Corbit
Kat talking to Cisco Adler, Shwayze, Skeet Skeet and Jordan Schur at The Roxy’s AustinRox party at The Belmont in Austin for SXSW.

The SXSW Journey

For all you folks that bucked up and braved Texas for this year’s SXSW extravaganza…and for those that would rather stay and live vicariously thru others – I give you, Ms. Megan Jacobs – and her blog!
SXSW 2008


One bookers journey through band-land-ia

SxSW – Austin, Texas – 2008
Still laughing – still exhausted- still deaf – still drying out – still laughing.
Had the best time ever in Austin, Texas. Pushed myself further than I thought I could go. From band to band and just hand me another cocktail my friend. The highlights of the story go something like this….
Continue reading

Dan Le Sac is Bac

Arguably one of the most buzzed about artist in SXSW this year, and gearing up to play the beloved Coachella festival…we know Dan Le Sac vs Scroobius Pip is going to be huge. Our friends at KROQ already gave it their stamp of approval…which basically means – they’re the next big thing…come check it out! Tickets available thru the box office and thru ticketmaster!

Dan Le Sac Vs Scroobius Pip - 3/17

The Roxy Theatre Does Austin

The Roxy Theatre is heading out to Austin for SXSW and with it we bring our staff and some amazing bands ready for a big ol’ party – Texas style. We’re pretty excited to make the trek and are bringing along some sweet Roxy shwag, some cool tunes, and our dancing shoes – as we get ready to take in all Austin has to offer!

What: In celebration of Texas we’re settin’ in for some down home BBQ and some rockin’ tunes.

When: Thursday, March 13, 2008. 12 Noon – 6 PM

Where: The Belmont Austin 305 West Sixth Street Austin, TX 78701


12 noonThe Henry Clay People

12:45Hello Stranger

1:30The Happy Hollows



4:00Rocco Deluca

4:55Eastern Conference Champions

AustinRox SxSW - 3/13

Roxy Night At Sansa Playground - 3/13